At 14 I was coding interactive applications in Macromedia Flash. At 17 I founded a Proximity Marketing company, connecting brands with consumers through Bluetooth advertising. By the time I finished my Bachelor’s degree in Visual Design, I had already worked through commercial advertising and visual identity for brands like Renault.

After graduating, I moved through civic design, public-sector IoT, AI analytics, and strategic communications. Each project adding new users and new stakeholders, and a new set of challenges to overcome. That breadth, technical, human, and contextual, became my real strength as a designer.

In the last 10 years I have been designing end-to-end digital products for global clients across commercial, governmental, and startup environments, collaborating with multicultural teams and translating ambiguity into experiences users actually need, building trust in the digital products I design. Frontier thinking has always been my starting point.